Testing the buffering an boomerang effects of CSR practices on consumers' perception of a corporation during a crisis
Hark-Shin Kim (College of Media and Communicatio, Texas Tech University, Lubbock, Texas, USA), Sun Young Lee (Department of Public Relations, College of Media and Communication, Texas Tech University, Lubbock, Texas, USA)
| Year of publication: |
2015
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|---|---|
| Authors: | Kim, Hark-Shin ; Lee, Sun Young |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 18.2015, 4, p. 277-293
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| Subject: | boomerang effect | buffering effect | consumer attribution | consumer skepticism | corporate social responsibility | crisis type | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/crr.2015.18 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011474394