Testing the Cross-National Applicability of U.S. and Russian Advertising Belief and Attitude Measures
| Year of publication: |
1994
|
|---|---|
| Authors: | Andrews, J.Craig ; Durvasula, Srinivas ; Netemeyer, Richard G. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 23.1994, 1, p. 71-82
|