Testing the decoy effect in the presence od store brands
Ricardo Sellers-Rubio and Juan-Luis Nicolau-Gonzalbez
| Year of publication: |
2015
|
|---|---|
| Authors: | Sellers Rubio, Ricardo ; Nicolau-Gonzalbez, Juan-Luis |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 43.2015, 1, p. 113-125
|
| Subject: | Store brands | Promotion | Consumers | Decoy | Framework of sales promotion | Relative preference | Verkaufsförderung | Sales promotion | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Einzelhandel | Retail trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010526583