Testing the relationships among event personality, event image and runners' loyalty : a study of an international running event
Yannis Lianopoulos and Nicholas D. Theodorakis, Kostas Alexandris and Magda Papanikolaou
| Year of publication: |
2022
|
|---|---|
| Authors: | Lianopoulos, Yannis ; Theodorakis, Nicholas D. ; Alexandris, Kostas ; Papanikolaou, Magda |
| Subject: | Loyalty intentions | Running events | Sport event image | Sport event personality | Sportveranstaltung | Sport event | Event-Marketing | Event marketing | Großveranstaltung | Big event | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/SBM-12-2020-0135 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013274354