Testing the Reliability of Weight Elicitation Methods: Direct Rating Versus Point Allocation
| Year of publication: |
2000
|
|---|---|
| Authors: | Bottomley, Paul A. ; Doyle, John R. ; Green, Rodney H. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 37.2000, 4, p. 508-513
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