Testing the role of service quality on the development of brand associations and brand loyalty
| Year of publication: |
2008
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|---|---|
| Authors: | Alexandris, K. ; Douka, S. ; Papadopoulos, P. ; Kaltsatou, A. |
| Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 12163971. - Vol. 18.2008, 3, p. 239-254
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