Testing the Steve Jobs hypothesis in a B2B context : will a portfolio of hierarchically related technology products improve customer outcomes?
Jason Kuruzovich, Shu Han, Nevena T. Koukova, and T. Ravichandran
| Year of publication: |
2013
|
|---|---|
| Authors: | Kuruzovich, Jason ; Han, Shu ; Koukova, Nevena T. ; Ravichandran, T. |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 16.2013, 3, p. 372-385
|
| Subject: | IT products and services | IT solutions | IT product-services stack | IT-related satisfaction | IT-related loyalty | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Leistungsbündel | Bundling strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009782125