Testing the validity of blue ocean strategy versus competitive strategy : an analysis of the retail industry
Andrew Burke, André van Stel and Roy Thurik
| Year of publication: |
2016
|
|---|---|
| Authors: | Burke, Andrew ; Stel, Adriaan J. van ; Thurik, Adriaan R. |
| Published in: |
International review of entrepreneurship : IRE. - Shankill, Co. Dublin : Senate Hall Academic Publishing, ISSN 2009-2822, ZDB-ID 2556899-1. - Vol. 14.2016, 2, p. 123-146
|
| Subject: | blue ocean strategy | competitive strategy | innovation | sustainable profits | retailing | Wettbewerbsstrategie | Competitive strategy | Einzelhandel | Retail trade | Strategisches Management | Strategic management | Innovation | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011685487