Testing to prevent bad translation : brand name conversions in Chinese-English contexts
Doreen Kum; Yih Hwai Lee; Cheng Qiu
| Year of publication: |
2011
|
|---|---|
| Authors: | Kum, Doreen ; Lee, Yih Hwai ; Qiu, Cheng |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 6, p. 594-600
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| Subject: | Markenimage | Brand image | Mehrsprachigkeit | Multilingualism | Chinesisch | Chinese | Englisch (Sprache) | English (Language) | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008988778