Tests of in-store experience and socially embedded measures as predictors of retail store loyalty
Sungjoon Yoon, Ji Eun Park
| Year of publication: |
November 2018
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|---|---|
| Authors: | Yoon, Sungjoon ; Park, Ji Eun |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 45.2018, p. 111-119
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| Subject: | In-store experience | Store loyalty | Social network | Individualism | Positive word-of-mouth | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Ladengestaltung | Store design | Soziales Netzwerk |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.08.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011929907