Tetra Pal Italy's ingredient branding : an exploratory case of strategic communication
Alfonso Siano; Maria Palazzo
| Year of publication: |
2015
|
|---|---|
| Authors: | Siano, Alfonso ; Palazzo, Maria |
| Published in: |
Journal of communication management : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1363-254X, ZDB-ID 2185796-9. - Vol. 19.2015, 1, p. 102-116
|
| Subject: | Strategic management | Communications | Communication management | Stakeholder analysis | Italy | Tetra Pak | Öffentlichkeitsarbeit | Public relations | Italien | Stakeholder | Strategisches Management | Markenführung | Brand management | Interne Kommunikation | Internal communication | Kommunikation | Communication |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010531057