Text analytics of service customer reviews and feedback : understanding customers' emotions and cognition in the hospitality industry
Year of publication: |
2022
|
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Authors: | Zhang, Jie ; Han, Spring H. ; Verma, Rohit |
Published in: |
Research handbook on services management. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-80037-565-9. - 2022, p. 275-294
|
Subject: | Emotion | Kognition | Cognition | Gastgewerbe | Hospitality industry | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction |
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