Thai information technology customer loyalty perceptions : a structural equation model
Year of publication: |
January-March 2015
|
---|---|
Authors: | Pongcharnchavalit, Surachet ; Fongsuwan, Wanno |
Published in: |
Research journal of business management. - [New York, NY] : Academic journals, ISSN 1819-1932, ZDB-ID 2501899-1. - Vol. 9.2015, 1, p. 188-202
|
Subject: | perceived value | service quality | trust | Customer loyalty | perceived product | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Kundenzufriedenheit | Customer satisfaction | Thailand | Vertrauen | Confidence | Informationstechnik | Information technology | Wahrnehmung | Perception |
-
Customer loyalty in the ADSL services market in Spain : background and moderating effects
Miranda, F. Javier, (2014)
-
A relationship marketing perspective on delight, its antecedents and outcomes in a banking context
Svotwa, Tendai Douglas, (2023)
-
Zhang, Ruoqing, (2023)
- More ...
-
Factors affecting business performance : an empirical study in Thailand
Nimlaor, Chavalit, (2014)
-
Phoosawad, Somyos, (2014)
-
Siripongdee, Surapong, (2014)
- More ...