Thai information technology customer loyalty perceptions : a structural equation model
Surachet Pongcharnchavalit and Wanno Fongsuwan (Administration and Management College, King Mongkut's Institute of Technology, Ladkrabang, Thailand)
| Year of publication: |
January-March 2015
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| Authors: | Pongcharnchavalit, Surachet ; Fongsuwan, Wanno |
| Published in: |
Research journal of business management. - [New York, NY] : Academic journals, ISSN 1819-1932, ZDB-ID 2501899-1. - Vol. 9.2015, 1, p. 188-202
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| Subject: | perceived value | service quality | trust | Customer loyalty | perceived product | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Vertrauen | Confidence | Thailand | Kundenzufriedenheit | Customer satisfaction | Wahrnehmung | Perception | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3923/rjbm.2015.188.202 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011413721