That's the press, baby! : how journalists co-create family business brands meanings : a mixed method analysis
Federico Mangiò, Marco Mismetti, Elena Lissana, Daniela Andreini
| Year of publication: |
2023
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|---|---|
| Authors: | Mangiò, Federico ; Mismetti, Marco ; Lissana, Elena ; Andreini, Daniela |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 161.2023, p. 1-13
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| Subject: | Family business brand | Brand co-creation | Mixed methods | Big data | Topic modelling | Grounded theorizing | Familienunternehmen | Family business | Markenführung | Brand management | Wissenschaftliche Methode | Scientific method | Markenartikel | Brand | Bibliometrie | Bibliometrics | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.113842 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014288893