The 2004 ISMS Practice Prize Competition

The two reports and two articles (as well as a Commentary) that follow are the finalists from the 2004 ISMS Practice Prize Competition, representing the best examples of rigor plus relevance that our profession produces.

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Year of publication:	2005
Authors:	Lilien, Gary L.
Published in:	Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 24.2005, 3, p. 310-312
Publisher:	Institute for Operations Research and the Management Sciences - INFORMS
Subject:	marketing science practice \| sales territory design \| sales forecasting \| optimal product mix \| advertising models

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Extent:	application/pdf
Type of publication:	Article
Other identifiers:	10.1287/mksc.1050.0132 [DOI]
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10008787705