The 2005 ISMS Practice Prize Winner-Customer Equity and Lifetime Management (CELM) Finnair Case Study
| Year of publication: |
2007
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|---|---|
| Authors: | Tirenni, Giuliano ; Labbi, Abderrahim ; Berrospi, Cesar ; Elisseeff, André ; Bhose, Timir ; Pauro, Kari ; Pöyhönen, Seppo |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 26.2007, 4, p. 553-565
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