The 50-plus market : why the future is age neutral when it comes to marketing & branding strategies
Dick Stroud
| Alternative title: | The fifty-plus market |
|---|---|
| Year of publication: |
2005
|
| Authors: | Stroud, Dick |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Marketing | Market segmentation | Older people | Älterer Mensch | Alter |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 314 S. : Ill., graph. Darst. 22cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7494-4258-1 |
| Source: |
Persistent link: https://www.econbiz.de/10004834709