The activated self in consumer behavior : a cognitive structure perspective
Beth A. Walker and Jerry C. Olson
| Year of publication: |
1993
|
|---|---|
| Authors: | Walker, Beth A. ; Olson, Jerry C. |
| Publisher: |
University Park, Pa. : The Mary Jean and Frank P. Smeal College of Business Administration |
| Extent: | 54 S. : graph. Darst. |
|---|---|
| Series: | Working papers in marketing. - University Park, Pa.. - Vol. 184 |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004566088