The adoption of a marketing model : comments and observations
Frank M. Bass
| Year of publication: |
1986
|
|---|---|
| Authors: | Bass, Frank M. |
| Published in: |
Innovation diffusion models of new product acceptance. - Cambridge, Mass. : Ballinger, ISBN 0-88730-076-6. - 1986, p. 27-33
|
| Subject: | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001308545