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Revisiting the elaboration likelihood model in the context of a virtual influencer : a comparison between high- and low-involvement products
Park, Sungjun, (2024)
Can we serve both God and Money? : the role of indirect appeal and its limitation
Park, Sungjun, (2023)
How to increase consumer intention to use chatbots? : an empirical analysis of hedonic and utilitarian motivations on social presence and the moderating effects of fear across generations
Dinh, Cong-Minh, (2024)