The adoption of market orientation in SMEs : required capabilities and relation to success
Helen Reijonen and Raija Komppula
| Year of publication: |
2010
|
|---|---|
| Authors: | Reijonen, Helen ; Komppula, Raija |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 18.2010, 1, p. 19-37
|
| Subject: | Markteintritt | Market entry | Marketingmanagement | Marketing management | KMU | SME | Erfolgsfaktor | Success factor | Finnland | Finland |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003956272