The adoption of technological innovations in a B2B context : an empirical study on the higher education industry in Egypt
Rania Mohamed Samir Hussein; Maha Mourad
| Year of publication: |
2014
|
|---|---|
| Authors: | Hussein, Rania Mohamed Samir ; Mourad, Maha |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 29.2014, 6, p. 525-545
|
| Subject: | Higher education | Innovation | Adoption | B2B | Service | Web | Hochschule | Higher education institution | Ägypten | Egypt | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010413145