The advanced dictionary of marketing : putting theory to use
Scott G. Dacko
| Year of publication: |
c 2008
|
|---|---|
| Authors: | Dacko, Scott G. |
| Publisher: |
Oxford [u.a.] : Oxford Univ. Press |
| Subject: | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | LVIII, 601 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Wörterbuch ; Nachschlagewerk ; Reference book |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Hier auch später erschienene, unveränderte Nachdrucke 0712 |
| ISBN: | 978-0-19-928599-0 ; 978-0-19-928600-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003492598