The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis
| Year of publication: |
1999
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|---|---|
| Authors: | Shankar, Venkatesh ; Carpenter, Gregory S. ; Krishnamurthi, Lakshrnan |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 36.1999, 2, p. 269-276
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