The Advertising Impact of an Interactive TV Program on the Recall of an Embedded Commercial
| Year of publication: |
2008
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|---|---|
| Authors: | Cauberghe, Verolien ; Pelsmacker, Patrick De |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 48.2008, 3, p. 352-362
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