The Advertising of Services: Consumer Views v. Normative Guidelines
| Year of publication: |
1998
|
|---|---|
| Authors: | Mortimer, Kathleen ; Mathews, Brian P. ; Mortimer, Kathleen |
| Published in: |
The Service Industries Journal. - Taylor & Francis Journals, ISSN 0264-2069. - Vol. 18.1998, 3, p. 14-19
|
| Publisher: |
Taylor & Francis Journals |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10010620728