The affective and cognitive components of country image: Perceptions of American products in Kuwait
| Year of publication: |
2011
|
|---|---|
| Authors: | Maher, Amro A. ; Carter, Larry L. |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 28.2011, 6 (1.11.), p. 559-581
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