The affective and cognitive impacts of perceived touch on online customers' intention to return in the web-based eCRM environment
Hong-mei Chen; Qimei Chen; Rick Kazman
| Year of publication: |
2009
|
|---|---|
| Authors: | Chen, Hong-mei ; Chen, Qimei ; Kazman, Rick |
| Published in: |
E-collaboration ; Vol. 3. - Hershey, Pa. [u.a.] : Information Science Reference. - 2009, p. 1530-1549
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kognition | Cognition | Electronic Commerce | E-commerce | Emotion | IT-gestütztes Marketing | Computer-assisted marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003860458