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Boomer marketing : selling to a recession resistant market
Chaston, Ian, (2009)
Die Wandlung des Konsumverhaltens älterer Konsumenten seit dem Zweiten Weltkrieg
Kaib, Iris, (2008)
Millennials with kids : marketing to this powerful and surprisingly different generation of parents
Fromm, Jeff, (2015)
The age curve : how to profit from the coming demographic storm
Gronbach, Kenneth W., (2008)
Upside : profiting from the profound demographic shifts ahead
Gronbach, Kenneth W., (2017)