The age-neutral customer journey : removing the barriers between brands and silver customers
Kim Walker
| Year of publication: |
2011
|
|---|---|
| Authors: | Walker, Kim |
| Published in: |
The silver market phenomenon : marketing and innovation in the aging society. - Berlin : Springer, ISBN 978-3-642-14337-3. - 2011, p. 295-308
|
| Subject: | Marketingmanagement | Marketing management | Zielgruppe | Target group | Ältere Menschen | Elderly people | Konsumentenverhalten | Consumer behaviour | Bewertung | Evaluation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008746318