The age of engage : reinventing marketing for today's connected, collaborative, and hyperinteractive culture
Denise Shiffman
| Year of publication: |
c2008 ; 1st ed.
|
|---|---|
| Authors: | Shiffman, Denise |
| Publisher: |
Ladera Ranch, Calif. : Hunt Street Press |
| Subject: | Marketingmanagement | Marketing management | Social Web | Social web | Online-Marketing | Internet marketing | Marketing | Internet |
| Description of contents: | Table of Contents [loc.gov] |
| Extent: | XVIII, 220 S. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-9798028-0-5 ; 0-9798028-0-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003718841