The age of tomorrow : exploring risk-taking styles in travel across generations
Year of publication: |
2024
|
---|---|
Authors: | Pantano, Eleonora ; Scarpi, Daniele ; Hu, Mengyun |
Published in: |
Contemporary Marketing Management for Tourism and Hospitality : How New Tech and Gen Z Drive Sustainable Business Transformation. - Cham : Springer International Publishing, ISBN 978-3-031-65049-9. - 2024, p. 177-204
|
Subject: | Generationengerechtigkeit | Intergenerational equity | Altersgruppe | Age group | Risikopräferenz | Risk attitude | Ältere Menschen | Elderly people | Alternde Bevölkerung | Aging population | Risiko | Risk |
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