The Agile Sales : Successfully shaping transformation in sales and service

by Claudia Thonet

Culture change in sales -- The new value chain -- Innovation at exploitative and explorative levels -- The agile cycle: from customer requirements to implementation in sales and service -- Architecture and roles -- Frameworks for sales: Open Space Agility Framewwork, Agile Networks, Design Thinking, Service Design Thinking, Teamcanvas, Scrum, Kanban, Shopflor, Delegations Borard -- Moderating Agile - Meeting occasions and designs in sales: Kick-off, Teamforming, Think New, Planning Meeting, Reviews, Shopfloor Meetings, OKR Meetings.

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Year of publication:	2023
Authors:	Thonet, Claudia
Publisher:	2023.: Wiesbaden : Springer Fachmedien Wiesbaden 2023.: Wiesbaden : Imprint: Springer
Subject:	Sales management book \| Digital Sales \| Sales strategy \| Sales management \| Agility \| Sales Strategy \| Innovation in sales \| Agile sales \| Sales \| Service \| Customer relationship \| Verkauf \| Selling \| Beziehungsmarketing \| Relationship marketing \| Verkaufspersonal \| Salespeople \| Absatz \| Vertrieb \| Physical distribution \| Erfolgsfaktor \| Success factor \| B-to-B-Marketing \| Business-to-business marketing \| Agilität <Management>

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Extent:	1 Online-Ressource (XXII, 241 p. 1 illus.)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-658-38286-5 ; 978-3-658-38285-8 ; 978-3-658-38287-2 ; 978-3-658-38288-9
Other identifiers:	10.1007/978-3-658-38286-5 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013545715