The Aha! Experience: Insight and Discontinuous Learning in Product Usage
| Year of publication: |
2011
|
|---|---|
| Authors: | Lakshmanan, Arun ; Shanker Krishnan, H |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 75.2011, 6, p. 105-124
|