The alternative classification scheme in the Asian context
| Year of publication: |
2003
|
|---|---|
| Authors: | Boulton, William R. ; Nataraajan, Rajan |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 37.2003, 3, p. 461-475
|