The ambivalent consumer : a sequential investigation of response amplification in buyer-seller encounters
Victoria D. Bush, Lifeng Yang, and Katerina E. Hill
| Year of publication: |
2015
|
|---|---|
| Authors: | Bush, Victoria D. ; Yang, Lifeng ; Hill, Katerina E. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 23.2015, 4, p. 402-414
|
| Subject: | Verkaufspersonal | Salespeople | Verkaufsverhalten | Sales behaviour | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011340223