The american retail value proposition : crafting unique experiences at compelling prices

Cover -- Copyright -- Dedication -- Brief Table of Contents -- Detailed Table of Contents -- Foreword by Bryan Pearson -- Part 1: An Introduction to the Retail Value Proposition -- 1 Crafting Value -- 2 Segmentation and Differentiation -- Part 2: The Shopping Environment -- 3 Locations and Formats -- 4 Inside the Store -- 5 Omnichannel Retailing -- Part 3: Product Selection -- 6 Buying and Merchandise Management -- 7 Category Management -- Part 4: Customer Engagement -- 8 Managing Customer Relationships -- 9 Customer Valuation -- 10 Customer Loyalty -- Part 5: Putting It All Together -- 11 Retail Pricing -- 12 Propositions: Pitfalls and Potential -- Acknowledgments -- Notes -- Index.