The analysis of blog use as a marketing communication tool by the selected target group in the conditions of the Slovak market
Richard Fedorko, Radovan Bacík, Sebastian Kot, Lukás Kakalejcik
| Year of publication: |
2015
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|---|---|
| Authors: | Fedorko, Richard ; Bačík, Radovan ; Kot, Sebastian ; Kakalejcik, Lukás |
| Published in: |
Journal of advanced research in law and economics : JARLE. - Craiova : ASERS Publ., ISSN 2068-696X, ZDB-ID 2576474-3. - Vol. 6.2015, 1/11, p. 66-72
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| Subject: | blog | social media | online marketing | content | copyright | Social Web | Social web | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies | Slowakei | Slovakia | Marketingmanagement | Marketing management | Zielgruppe | Target group | Urheberrecht | Copyright law |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.14505/jarle.v6.1(11).07 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011721210