The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China
| Year of publication: |
1998
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|---|---|
| Authors: | Klein, Jill Gabrielle ; Ettenson, Richard ; Morris, Marlene D. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 62.1998, 1, p. 89-100
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