The antecedents and consequences of commitment in bank-corporate relationships : evidence from the Chinese banking market
Xin Guo, Angus Duff and Mario Hair
Year of publication: |
2011
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Authors: | Guo, Xin ; Duff, Angus ; Hair, Mario |
Published in: |
Chinese management in the 'harmonious society' : managers, markets and the globalized economy. - London [u.a.] : Routledge, ISBN 0-415-57242-8. - 2011, p. 123-144
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Subject: | Firmenkundengeschäft | Corporate banking | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Dienstleistungsqualität | Service quality | China |
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