The antecedents and consequences of social interactions in firm-sponsored community : a social network perspective
Year of publication: |
2024
|
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Authors: | Zhang, Qiang ; Wu, Ji ; Zhao, J. Leon ; Liang, Liang |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 24.2024, 3, p. 1967-1995
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Subject: | 2SLS | ERG | Homophily | Interaction type | Online brand community | Social interaction | Theory of planned behavior | Soziale Beziehungen | Social relations | Soziales Netzwerk | Social network | Social Web | Social web | Soziale Gruppe | Social group | Konsumentenverhalten | Consumer behaviour |
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