The antecedents and consequents of customer value co-creation among small and medium enterprises
Year of publication: |
2017
|
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Authors: | Qazi, Aban Abid ; Ali, Fouzia |
Published in: |
Pakistan journal of commerce and social sciences. - Lahore : [Verlag nicht ermittelbar], ISSN 2309-8619, ZDB-ID 2526678-0. - Vol. 11.2017, 3, p. 934-958
|
Subject: | customer value co-creation (CVCC) | brand attractiveness | brand response | active engagement | sense of community | behavioral loyalty | attitudinal attachment | resilience to negative information | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | KMU | SME | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Markenführung | Brand management |
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