The antecedents of consumer participation in consumption-related communities : a systematic review of prior research
by Marleen Relling
| Year of publication: |
2013
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|---|---|
| Authors: | Relling, Marleen |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 35.2013, 3, p. 197-216
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| Subject: | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Online-Marketing | Internet marketing | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009792234