The antecedents of relationship commitment in the management of relationships in business-to-business (B2B) financial services
| Year of publication: |
2008
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|---|---|
| Authors: | Theron, Edwin ; Terblanche, Nic S. ; Boshoff, Christo |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 24.2008, 9-10, p. 997-1010
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