The appeal of blurred imagery : enhancing advertising and brand attitudes for luxury goods
Shelly Rathee, Charles R. Taylor, Akash Gupta
| Year of publication: |
2024
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| Authors: | Rathee, Shelly ; Taylor, Charles Raymond ; Gupta, Akash |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 182.2024, Art.-No. 114795, p. 1-12
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| Subject: | Blurred imagery | Conspicuity | Luxury brands | Perceptual fit | Private goods | Public goods | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Öffentliche Güter | Werbewirkung | Advertising effects | Werbung | Advertising | Markenartikel | Brand | Markenführung | Brand management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.114795 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015125317