The Apple experience : the secrets of delivering insanely great customer service
Carmine Gallo
| Year of publication: |
c 2012 ; 1st ed
|
|---|---|
| Authors: | Gallo, Carmine |
| Publisher: |
New York : McGraw-Hill Professional London : McGraw-Hill [distributor] |
| Subject: | Apple Computer Inc. | Einzelhandel | Retail trade | Kundenservice | Customer service | Kundenzufriedenheit | Customer satisfaction | Kundenmanagement | Kundendienst | Verbraucherzufriedenheit |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 234 S. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Introduction: enriching lives -- Inspiring your internal customer -- Dream bigger -- Hire for smiles -- Cultivate fearless employees -- Build trust -- Foster a feedback loop -- Develop multitaskers -- Empower your team -- Serving your external customer -- Follow Apple's 5 steps of service -- Reset your customer's internal clock -- Sell the benefit -- Unleash your customer's inner genius -- Create wow moments -- Rehearse the script -- Deliver a consistent experience -- Setting the stage -- Eliminate the clutter -- Pay attention to design details -- Design multisensory moments -- Conclusion: the soul of Apple. Erscheint: 01. Juni 2012 |
| ISBN: | 0-07-179320-8 ; 978-0-07-179320-9 ; 0-07-179321-6 ; 978-0-07-179321-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009536093