The application of consumer neuroscience in evaluating the effect of aroma marketing on consumer preferences in the food market
Jakub Berčík, Jana Gálová, Vladimír Vietoris, and Johana Paluchová
| Year of publication: |
2023
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|---|---|
| Authors: | Berčík, Jakub ; Gálová, Jana ; Vietoris, Vladimír ; Paluchová, Johana |
| Published in: |
Journal of international food & agribusiness marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1528-6983, ZDB-ID 2091244-4. - Vol. 35.2023, 3, p. 261-282
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| Subject: | Aroma | aroma marketing | consumer neuroscience | consumer preferences | food market | scent | scent marketing | Konsumentenverhalten | Consumer behaviour | Lebensmittelmarkt | Food market | Neurowissenschaften | Neuroscience | Marketingmanagement | Marketing management | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08974438.2021.1989102 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014320691