THE APPLICATION OF MULTIVARIATE STATISTICAL ANALYSIS TO THE VALUATION OF DURABLE GOODS BRANDS
| Year of publication: |
2017
|
|---|---|
| Authors: | Dziechciarz-Duda, Marta ; Król, Anna |
| Published in: |
Statistics in Transition New Series. - New York, NY : Exeley, ISSN 2450-0291. - Vol. 18.2017, 1, p. 75-90
|
| Publisher: |
New York, NY : Exeley |
| Subject: | brand valuation | multivariate statistical analysis | durable goods. |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Article |
| Language: | English |
| Other identifiers: | 10.21307/stattrans-2016-058 [DOI] hdl:10419/207846 [Handle] RePEc:exl:29stat:v:18:y:2017:i:1:p:75-90 [RePEc] |
| Source: |
Persistent link: https://www.econbiz.de/10012141654