The application of neuromarketing tools in communication research : a comprehensive review of trends
Luis-Alberto Casado-Aranda, Juan Sánchez-Fernández, Enrique Bigne, Ale Smidts
| Year of publication: |
2023
|
|---|---|
| Authors: | Casado-Aranda, Luis-Alberto ; Sánchez-Fernández, Juan ; Bigné Alcañiz, J. Enrique ; Smidts, Ale |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 9, p. 1737-1756
|
| Subject: | advertising | communication | comprehensive analysis | consumer neuroscience | literature review | neuromarketing | persuasion | Neuromarketing | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Bibliometrie | Bibliometrics | Neurowissenschaften | Neuroscience | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21832 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014338321