The application of NN to management problems
Year of publication: |
2013
|
---|---|
Authors: | Coelho, Arnaldo ; Moutinho, Luiz ; Silva, Maria Manuela Santos |
Published in: |
Quantitative modelling in marketing and management. - Hackensack, NJ [u.a.] : World Scientific, ISBN 978-981-4407-71-7. - 2013, p. 151-222
|
Subject: | Unternehmer | Entrepreneurs | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Neuronale Netze | Neural networks |
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